Chris Lynch Media
Crafting a Future-Proof Online Presence for Kiwi Journalist Chris Lynch’s Rapidly Growing Brand
Chris Lynch, a distinguished journalist, broadcaster, and video producer based in Christchurch, had long relied on an off-the-shelf website solution to promote current affairs and market his advertising and video production services.
As his brand experienced significant growth, Chris recognised the need for a more sophisticated and flexible platform that could support his expanding audience and the demanding requirements of his industry. Seeking a solution that offered enhanced security, scalability, and improved user experience, Chris approached us with a vision for an upgraded digital presence.
To help bring Chris's vision to life, Brooks & Boyd developed a strategic plan that involved close collaboration with industry-leading experts to ensure the highest standards of design and functionality.
The Design Phase
For the strategy, planning, and design phase, we engaged Jayde Drumm, a renowned graphic designer and expert in her field. Jayde’s exceptional design acumen was instrumental in crafting a visually compelling and highly functional site.
In collaboration with Brooks & Boyd, we conceptualised a refined navigation system that clearly delineated Chris’s core offerings. Given the typical speed of news content and the substantial monthly traffic Chris has of approximately 1,000,000 visitors, it was imperative to create a navigation that was not only aesthetically pleasing, but highly intuitive. Our primary objective was to provide an exceptional user experience, ensuring that visitors could effortlessly access news and engage with Chris’s services.
The Build Phase
For the build phase, we partnered with Meta Digital, a local web development firm with a stellar reputation for expertise in our chosen platform for Chris. Meta Digital’s proficiency ensured the development of a robust and user-friendly backend. Key features included streamlined processes for posting recent news, managing breaking news alerts, and providing a scalable structure to accommodate future growth. The backend was meticulously designed to be powerful yet accessible, enabling Chris to efficiently manage and expand his digital content.
The Outcome
The project culminated in a website that perfectly encapsulated Chris Lynch’s vision and requirements. We delivered a platform that not only showcased his journalistic excellence but also offered a comprehensive solution to advertise his brand. The new website significantly enhanced Chris's competitive edge against major news sites nationwide, while delivering a seamless and engaging user experience. The refined navigation and intuitive design has facilitated easy access to content, markedly improving user satisfaction and engagement.
With a secure, scalable, and flexible platform now in place, Chris Lynch is well-equipped to sustain his growth and continue his success in the digital landscape.
