Insolvency Matters
Revitalising Insolvency Matters online presence
Insolvency Matters, a leading provider of insolvency services across the South Island, approached Brooks & Boyd for a comprehensive website overhaul. As experts in guiding businesses through distressing times - whether by identifying potential pathways for recovery or efficiently managing the insolvency process - Insolvency Matters needed a digital presence that mirrored its commitment to empathetic, swift, and stress-free service. Their existing site, though functional, lacked the modern design, ease of use, and refined user experience (UX) required to support their vision. With sensitivity being essential in their industry, the project demanded a thoughtful approach, especially in terms of design and copy.
Our Approach
Understanding the delicate nature of insolvency, Brooks & Boyd set out to build a website that immediately conveyed trust, expertise, and compassion. We started by refining the site’s UX, focusing on intuitive navigation and clear structure, making sure users could quickly find the support and information they needed.
Next, we developed an empathetic yet professional tone for the copy, ensuring it was both informative and reassuring. Our content strategy prioritised succinct, impactful messaging, clearly presenting the key services and guidance Insolvency Matters offers. We also incorporated versatile content blocks that could be arranged on various pages to highlight information hierarchies, enhancing the site’s adaptability as new needs emerged.
The Outcome
The new Insolvency Matters website now effectively combines modern aesthetics with a seamless user experience, balancing professionalism with approachability. The refined structure allows users to navigate with ease, while the strategically crafted copy assures clients of the firm’s expertise and genuine support. Ultimately, Brooks & Boyd delivered a website that not only meets but elevates the standards within the insolvency industry, positioning Insolvency Matters as a knowledgeable and trusted partner for businesses in need.
