The Entertainment Company
A comprehensive Digital and Print Campaign for brand new cabaret, "Montrer"
The Entertainment Company approached us in April with an exciting challenge: to create a comprehensive digital and print campaign for their latest cabaret production, "Montrer." Known for blending the best elements of old and new style cabaret, the show aimed to captivate a diverse audience with a fresh yet nostalgic appeal. Our task was to mirror this unique combination in the promotional materials, capturing the essence of Montrer and enticing audiences to experience the magic.
Our Approach
To align with the show's vibrant mix of classic and contemporary cabaret, we adopted a creative strategy that fused traditional design aesthetics with modern, dynamic visuals. Our key deliverables included:
Bold Logo Development: We crafted a striking logo for Montrer that reflected the show's bold and glamorous personality. The logo's design paid homage to vintage cabaret styles while incorporating a modern twist, making it instantly recognisable and memorable.
Enticing Copywriting: Our team developed engaging copy that captured the allure of Montrer, carefully designed to pique audience interest and evoke the cabaret’s exciting atmosphere. The copy was tailored to appeal to a wide range of potential attendees, from cabaret enthusiasts to newcomers.
Engaging Graphic Assets: We created a suite of graphic assets, including static imagery and short-form video content, to visually communicate the vibrant and eclectic nature of the show. The graphics balanced bold typography and dynamic visuals, effectively bringing the cabaret's essence to life.
Social Media Assets: To maximise reach and engagement, we designed tailored social media content for Instagram and Facebook. These assets were optimised to capture attention in crowded feeds and included a mix of static posts, animated stories, and teaser videos.
Print Material for Local Signage: Complementing the digital strategy, we produced print materials for local signage, ensuring a cohesive and compelling presence across all promotional channels.
The Outcome
Our integrated approach successfully captured the spirit of Montrer and generated buzz across both digital and physical platforms. The campaign not only elevated the show's visibility but also drove strong ticket sales, with significant engagement on social media channels reflecting the audience’s excitement.
The Entertainment Company was delighted with the results, and Montrer enjoyed a successful run, leaving audiences wanting more. This project is a prime example of how strategic creative thinking and a cohesive approach can bring a unique vision to life and resonate with a diverse audience.
A big thank you to Petra Mingneau photography, who made our job incredibly easy with her beautiful photography of the Montrer cast.
