Matos Insurance Services
Crafting Success: Matos Insurance Service’s Path Toward A Contemporary Identity
Cory Jellicoe, a well-established insurance broker in the Queensland market, recently partnered with Brooks & Boyd to create a visual identity for his new business, Matos Insurance Services. The primary objectives were to craft a contemporary brand identity that could seamlessly transition across both digital and print platforms and to develop a website that not only delivered vital insurance information, but also served as a lead generation engine.
The key steps in our approach included
The project was divided into two critical components.
1. Brand Identity Development
Matos Insurance Services' journey began with the development of a modern brand identity that encapsulated their core values and resonated with their target audience. This involved:
- Crafting a logo that reflected the company's professionalism and trustworthiness, providing a lasting and memorable impression within the insurance industry.
- Meticulously selecting a color palette and typography to ensure a cohesive visual identity across diverse platforms, both digital and print.
- Establishing comprehensive brand guidelines to maintain a consistent and unified application of the brand identity, guaranteeing recognition and trustworthiness in every interaction.
2. Website Design and Development
The creation of an effective website was the focal point of the project. It was designed to deliver complex insurance information in a comprehensible and user-friendly manner while also serving as a catalyst for lead generation. Key features of the website included:
- Thoughtful structuring of the website's content, creating an intuitive information architecture that facilitated easy navigation and ensured accessibility to critical insurance information.
- The development of a user-friendly interface, prioritising readability and the seamless access to essential data, enhancing the perception of Matos Insurance Services as a trustworthy and approachable insurance broker.
- The strategic integration of lead capture forms and tools, optimising the website's capacity to convert visitors into valuable leads.
- The implementation of responsive design principles, ensuring the website's seamless functionality across various devices and screen sizes.
- The creation of a user-friendly Content Management System (CMS), granting Matos Insurance Services the autonomy to update and maintain website content effortlessly.
The outcome
The combined endeavors of Matos Insurance Services and Brooks & Boyd led to a profound transformation. Matos Insurance Services now has a cohesive brand identity and the brand development process has helped to successfully convey Matos Insurance Services as a contemporary, professional, and trustworthy entity, allowing them to stand out in the competitive Australian insurance market.
The website not only effectively communicates complex insurance information but also bolsters Matos' credibility and approachability, fostering trust among its audience. The website has become a potent lead generation tool, facilitating the capture of valuable leads directly through the site. This led to direct increase of Matos Insurance Services' customer base as well as revenue growth all while empowering Matos Insurance Services to thrive in the competitive Queensland insurance market.
