Stewart Family Holdings

Cultivating Legacy: Crafting a global brand and website presence

Stewart Family Holdings, a family investment office with a seven decade-long legacy, approached Brooks & Boyd with the aspiration to establish a prominent presence for their holdings group. Their existing brand had deep-rooted ties to their family heritage and history, yet sought to evolve in order to clearly share their values, social responsibility and convey their global reach and enthusiasm to partner with like-minded businesses and individuals. 

Our Approach

Before embarking on the website, together with Stewart Family Holdings we went on a journey to uplift their brand. Our approach was centered around preserving the core elements that paid homage to their family roots while infusing newer elements such as colour and typeface that projected the global scale and continuous growth of their investment office.

Stewart Family Holdings' target audience consists of business owners, entrepreneurs, investors, founders, and other family offices, therefore they required both their brand and website to resonate with their audience's aspirations. Despite the majority of Stewart Family Holding's ventures being New Zealand-based, our task was to create a global allure through visuals and content of the family investment office, a crucial element in their international expansion efforts.

The outcome

Together with the Stewart Family, we produced a harmonious, refined brand that seamlessly blended sophistication with the rich history and experience of the family. This brand evolution seamlessly transitioned into the digital realm, now embodied in the stewartfamilyholdings.com website. 

Our website design showcases the breadth of businesses from the family investment office's perspective and illustrates their diverse involvement in a myriad of investments. This transformation not only modernises Stewart Family Holdings image but also solidifies their position as more than just an investment entity, marking a significant step towards their strategic repositioning. 

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